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Selling products along the the Belt and Road: Jiangsu Liugong brave into the international market

selling products along the the Belt and Road: Jiangsu Liugong brave into the international market

China Construction machinery information

"in the first half of this year, the sales volume increased by 20%, the sales volume increased by 30%, the profit increased by 500%, and 60% of the products were sold to the international market." A few days ago, during a visit to Jiangsu Liugong Machinery Co., Ltd., Gong Xun, general manager of the company, reported a set of data that brightened people's eyes

Jiangsu Liugong Machinery Co., Ltd. is an enterprise invested and built by Guangxi Liugong Machinery Co., Ltd. in Zhenjiang, Jiangsu Province. The company mainly produces a series of small engineering machinery products such as wheel loaders, slip steering loaders, excavators and loaders with less than 125 horsepower. The "Liugong" loader produced by Jiangsu Liugong is a national famous brand product and the first domestic construction machinery brand that has passed CE certification

since the construction machinery industry entered the "cold winter" in 2012, it has been worse year by year. How can Jiangsu Liugong counter attack against the background of the general depression of its peers

general manager Gong Xun said: it mainly benefits from the national "the Belt and Road" strategy

this is not a big talk, but a very real sigh. Three years ago, affected by the economic environment, the domestic demand of the machinery industry generally declined, and the sales volume of Jiangsu Liugong's main products fell rapidly, so we must find a new way out. At this time, it coincides with the country's proposal of the "the Belt and Road" strategy. Since 2013, Gong Xun has taken the R & D team to run country by country along the "cast iron shell of the electromechanical industry" the Belt and Road, from Russia, Azerbaijan to Saudi Arabia, the United Arab Emirates to Germany, land and sea, from Malaysia, Thailand, Indonesia, Singapore, India, Brazil, and nearly 20 countries in three years. Wherever he went, Gong Xun would go to the local construction site to talk about tools and equipment with the workers, so that the R & D team could produce applicable, reliable and beautiful products at a price 10% to 15% lower than that of mainstream products in the international market according to the market demand of different countries and regions, without affecting the product quality, and according to the wishes of customers. With personalized products and the global marketing network of Jiangsu Liugong, international customers began to recognize the products of Jiangsu Liugong more and more

in the process of "running around the world" for more than two years, Jiangsu Liugong has rapidly split from the initial nine products. At present, it has developed three series of more than 30 types of construction machinery products, including small wheel loaders with less than 100 horsepower, skid steer loaders, and backhoe loaders. The products can be widely used in municipal construction, pasture management, military equipment and other fields. In the market of more than 30 kinds of loaders, Jiangsu Liugong's products occupy the first place in the industry, and its technology and quality level are leading. Among them, the sliding steering loader technology fills the domestic gap, representing the development direction of China's small construction machinery not under the action of variable load. The proportion of sales in the international market has also risen from the initial 20% to about 60% now. In the 12-year development process of Jiangsu Liugong, the friction wheel surface in the gearbox must not be oiled or splashed with oil stains, a new record that the loader demand of the international marketing division exceeded the domestic demand appeared for the first time

"small construction machinery has a market size of about US $16.7 billion. Our goal is to occupy a market share of 5% and about US $800 million by 2017, reaching a sales scale of 3 billion to 5 billion yuan." Gong Xun said that in order to achieve this goal, Jiangsu Liugong will continue to strengthen scientific and technological research and development and marketing, implement low-cost operations, increase investment density, avoid the difference between foreign standards and domestic standards of rigid polyurethane foam materials, and avoid resource waste, and strive to build a "world-class small construction machinery R & D and manufacturing center" with the highest reliability, market share and profitability in China

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