The hottest selling industrial robot with a loss o

2022-08-18
  • Detail

Selling an industrial robot with a loss of 18000 is fraught with danger after the industry soared.

it is said that enterprises are now difficult to finance. In fact, in some industries, too much money is also a "disease". Since 2016, the capital boom of the industry has been burning until now, and crises abound

"now is the darkest time. The industrial industry itself is very boring and has not been paid attention to by capital. Until 2016, a large amount of hot money poured into the industry. More than two years have passed, and now it is becoming more and more dangerous." An investor who has long paid attention to the field of industrial robots told the investment community

in this circle, many investors are "stupid". These investors may have never seen the project of industrial robots before, just to see the opportunity for the industry to plunge in and smash the door of the enterprise with a large amount of capital. The investment cycle of the industrial robot industry is long and requires more patience, but these capitals hope to "fast in and fast out", which leads enterprises to use low-cost strategies to seize the market and attract the next round of takers. This capital chaos is harmful to the Chinese robot industry, which will be in an important stage of seeking technology accumulation according to the requirements of the China Polyurethane Industry Association and the Shanghai Polyurethane Industry Association

many people are using the thinking of investing in interconnection to invest in robots

China has become the world's largest industry, with fast growth, and there is still a huge market space. In 2020, the density of industrial robots may increase from 68 units/10000 people in 2016 to 150 units/10000 people. This situation has changed since 2016: the state has given priority to supporting robots as a strategic emerging industry, the robot industry has quickly attracted a lot of attention, and capital investment enthusiasm for the machine fashionable, export-oriented and distinctive machine and human industry has begun to rise

"after 'made in China 2025' was proposed in 2015, the whole market was a little crazy." The above investors said. Especially in the past 2017, the robot concept showed a carnival of capital. Continuing the M & a boom in the robot industry in 2016, according to statistics, 158 robot projects in China received investment in 2017, with a total investment of more than 20billion yuan, and the financing scale has increased nearly 30 times in the past four years

the whole industry ecosystem has been overturned under the policy east wind and capital pursuit. The original industrial machinery industry has its own set of development logic. Because it belongs to the basic manufacturing industry, the company grows slowly and needs a long time of technology accumulation. Before a large amount of capital enters, the industry has been self exploring and growing. Through the elimination of the law of market competition, some truly powerful enterprises can finally grow up

Capital, a double-edged sword, not only promotes the rapid expansion of the robot industry, but also brings a lot of chicken feathers. Some investors saw policy subsidies and capital dividends, and did not hesitate to switch careers and directly enter the robot industry from the Internet industry. According to Huang He, a partner of northern lights venture capital, some capital has a strong mark of interconnected thinking logic. They pay more attention to whether the team is bright, whether the story logic is reasonable, and whether the company can grow explosively. "It's best to be listed in twoorthree years, and the valuation is second."

in the eyes of these investors, the robot industry has become a "hen" that may lay golden eggs. Like the Internet they have invested in before, it grows rapidly and gets a quick return. But this is not the case

the whole industry is "stupid"

in essence, this investment logic is contrary to the development law of the robot industry itself, resulting in the result that practitioners in this industry are "stupid". Investment institutions continue to increase their bets and complete arbitrage after the subsequent recipients enter, reducing the investment cycle to the shortest

this will lead to a serious mismatch between capital and enterprises. In the field of industrial robots, many enterprises lack understanding of capital and have not dealt with investors due to the characteristics of the industry. Those teams who are good at telling stories and familiar with capital markets may not have real technological power, but are good at packaging themselves as capital likes

capital may prefer the latter, and even some so-called "red" enterprises can still get huge financing without technology or market. After getting the money, these enterprises did not hesitate to seize the market through vicious competition at low prices in order to pursue rapid development

a robot parts manufacturer revealed a classic example, "the toughest one lost 18000 by selling one". This practice of killing thousands of enemies and injuring 800 people eventually led to the continuous spread of vicious competition in the whole industry. "There is no bottom line to take a low-cost strategy to seize the market, which may eventually destroy the entire industry." Huanghe thinks

the price reduction in the robot industry has taken shape since last year, but this year the price reduction is particularly large. Fanxuesong, senior vice president of DLC capital, believes that many labor-intensive industries now need robots to reduce labor costs. Generally, the requirements for manufacturing scenarios are not high, mainly because these scenarios are constantly reducing prices; In some high-end fields, the price of robots is still very high

this low price strategy has contributed to the boom in capital, resulting in the phenomenon that bad money drives out good money in the industry, and some excellent companies can only be out of the vicious competition

as the industrial robot industry itself is a capital intensive industry, it has a huge demand for capital, so the impact of capital, whether good or bad, will be amplified. Now there are a large number of capital foam in this industry. Some industry insiders predict that once the foam bursts, the industry will suffer extensive damage, and the development of the whole industry will lag behind for at least 3 to 5 years

this year, the robot industry has witnessed the collapse of companies and the departure time of senior executives, among which the collapse of Tangbao robot has the greatest impact. Tangbao robot is the first robot product in China to obtain the "China robot certification". However, in July this year, it was reported that Tangbao robot company was deeply involved in bankruptcy due to the rupture of the capital chain, and its founder Wang Minggao was heavily in debt and has now left the United States

it is reported that the collapse of Tangbao is due to insufficient rigid demand for products on the one hand, and the fact that the funds are all dependent on investors, which is too subject to capital, and capital changes have too much impact on it. After the capital contraction, Tangbao robot could not resist external risks, and the company quickly went to extinction

next year, the industry growth rate will be close to 0

although the capital is burning vigorously, there are still stubborn problems in domestic supply robots: the lack of core parts has always been a big stone on the road of localization of industrial robots. In the field of core components, the "four families" of industrial robots led by ABB group account for 60% of the market share, while domestic independent brands account for less than 10%. Products are mainly concentrated in the middle and low end of the value chain

taking the three most critical parts,, and as an example, few domestic enterprises have mastered the core technology. Some people say that today's industrial robots are like the industry in 2005, where Shanzhai machines are one by one, and robots do not belong to consumer goods in terms of fuel efficiency. In the next few years, enterprises with% of thermal conductive composites as the largest block in the global functional composite market will collapse

from the data alone, the domestic robot industry seems to be developing very well. In 2017, the domestic production of industrial robots exceeded 130000 units, an increase of 68.1% over the previous year, but in the view of the above investors, the growth rate this year and next year may be close to 0. Fan Xuesong believes that this view is a little too pessimistic. He said that the development rate of industrial robots next year may be the same as this year

Copyright © 2011 JIN SHI